{"id":154571,"date":"2021-05-12T13:45:30","date_gmt":"2021-05-12T13:45:30","guid":{"rendered":"http:\/\/candas365.es\/noticias\/?p=154571"},"modified":"2021-05-12T13:45:30","modified_gmt":"2021-05-12T13:45:30","slug":"top-5-business-influencers-analisis-de-sentimiento-y-reputacion-online","status":"publish","type":"post","link":"https:\/\/candas365.es\/noticias\/top-5-business-influencers-analisis-de-sentimiento-y-reputacion-online\/","title":{"rendered":"Top 5 Business Influencers: An\u00e1lisis De Sentimiento Y Reputaci\u00f3n Online"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Un estudio de ReputationUP ha analizado la <\/span><b>reputaci\u00f3n online <\/b><span style=\"font-weight: 400;\">de los <\/span><i><span style=\"font-weight: 400;\">business influencers<\/span><\/i><span style=\"font-weight: 400;\"> m\u00e1s importantes del mundo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A trav\u00e9s de un ranking, investigamos, en profundidad, cu\u00e1l es la imagen online de dichos <\/span><b>influenciadores<\/b><span style=\"font-weight: 400;\">, del sector de los <\/span><b>negocios<\/b><span style=\"font-weight: 400;\">. El <\/span><a href=\"https:\/\/reputationup.com\/reputacion-online-business-influencers\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\"><span style=\"color: #ff6600;\"><strong>an\u00e1lisis completo<\/strong><\/span><\/span><\/a><span style=\"font-weight: 400;\"> ha sido publicado en la p\u00e1gina Web de ReputationUP.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los par\u00e1metros examinados son los siguientes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Resultados;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sentimiento;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Positividad y negatividad.<\/span><\/li>\n<\/ul>\n<h2><b>Forbes: business influencers<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">La revista Forbes publica cu\u00e1les son los influencers m\u00e1s importantes, a nivel mundial, dividido por tem\u00e1tica, midiendo sus seguidores e interacciones.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En seguida, se nombran los primeros cinco del listado de Forbes, que est\u00e1 formado por diez <\/span><i><span style=\"font-weight: 400;\">tech&amp;business influencers<\/span><\/i><span style=\"font-weight: 400;\">. Al contar los seguidores totales, se consideran \u00a0todas las redes sociales que ellos utilizan (Instagram, Facebook, YouTube y Twitter.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lewis Hilsenteger: 23.661.400 followers;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marques Brownlee: 22.134.492 followers;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gary Vaynerchuk: 17.860.006 followers;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Linus Sebastian: 14 milioni di iscritti;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Justine Ezarik: 12.036.942 followers.<\/span><\/li>\n<\/ol>\n<h2><b>Business influencers: el an\u00e1lisis<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">El Centro de estudios de ReputationUP ha analizado la reputaci\u00f3n online de los cinco primeros <\/span><i><span style=\"font-weight: 400;\">business influencers<\/span><\/i><span style=\"font-weight: 400;\">. Para ello, ha tomado un periodo de una semana, que abarca del 1 al 6 de mayo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El objetivo del estudio fue comprobar si el n\u00famero de seguidores es directamente proporcional a la reputaci\u00f3n online de los <\/span><i><span style=\"font-weight: 400;\">influencers<\/span><\/i><span style=\"font-weight: 400;\">. Aqu\u00ed se mencionan s\u00f3lo los resultados que se refieren al primero y al quinto del ranking Forbes.<\/span><\/p>\n<h3><b>Los resultados<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">El rendimiento de los resultados hace referencia a las <\/span><b>interacciones en un per\u00edodo determinado<\/b><span style=\"font-weight: 400;\">. Como interacciones englobamos los siguientes conceptos:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Menciones;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Me gusta;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comentarios;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Acciones compartidas;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fotograf\u00edas;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">V\u00eddeos;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Art\u00edculos;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Etiquetas;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hashtags.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Entre los cinco influenciadores suman un total de <\/span><b>18.900 resultados<\/b><span style=\"font-weight: 400;\">, en una semana.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los <\/span><b>resultados de Marques Brownlee son muy superiores a los del resto<\/b><span style=\"font-weight: 400;\"> de <\/span><i><span style=\"font-weight: 400;\">business influencers<\/span><\/i><span style=\"font-weight: 400;\">. El 57,7% de los datos pertenecen a \u00e9l.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Segunda, en resultados, es iJustine, con un 19,5%.<\/span><\/p>\n<h3><b>El sentimiento<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">El sentimiento computa el porcentaje de sentimiento, positivo o negativo, generado por los usuarios en redes sociales. El Centro de estudios de ReputationUP tambi\u00e9n ha calculado el <\/span><b>sentimiento neto<\/b><span style=\"font-weight: 400;\"> generado por los influencers, en Internet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este es el porcentaje neto, medido en <\/span><b>una escala de -100 a 100<\/b><span style=\"font-weight: 400;\">. Se aprecia, en las siguientes gr\u00e1ficas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El sentimiento positivo de Lewis Hilsenteger es de 14,9%. Mientras que el negativo es de 2,6%. El sentimiento neto es de 69,9%.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-106735 size-large\" src=\"https:\/\/www.eldigitaldeasturias.com\/magazine365\/wp-content\/uploads\/2021\/05\/estudio-1-650x276.jpg\" alt=\"\" width=\"650\" height=\"276\" \/><\/p>\n<p><b>iJustine tiene el mayor sentimiento positivo<\/b><span style=\"font-weight: 400;\"> (47,7%) de los cinco. Su sentimiento negativo es de 12,3% y el neto, de 58,9%.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-106734 size-large\" src=\"https:\/\/www.eldigitaldeasturias.com\/magazine365\/wp-content\/uploads\/2021\/05\/estudio-2-650x258.jpg\" alt=\"\" width=\"650\" height=\"258\" \/><\/p>\n<h2><b>Conclusiones<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">El Centro de estudios de ReputationUP, una empresa l\u00edder en la gesti\u00f3n de la reputaci\u00f3n online, ha analizado la reputaci\u00f3n online de los <\/span><i><span style=\"font-weight: 400;\">business influencers<\/span><\/i><span style=\"font-weight: 400;\">, con m\u00e1s seguidores, en redes sociales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con este an\u00e1lisis llevado a cabo, se pueden extraer las siguientes conclusiones:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Los analizados, excepto Lewis Hilsenteger, tienen un sentimiento negativo similar;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">El sentimiento negativo de Lewis Hilsenteger es de solo un 2,6%.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">iJustine es la <\/span><i><span style=\"font-weight: 400;\">business influencer<\/span><\/i><span style=\"font-weight: 400;\"> con mayor sentimiento positivo (47,7%);<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lewis Hilsenteger, Marques Brownlee e iJustine son los que tienen mejor porcentaje neto. De ellos tres vence Lewis Hilsenteger.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">M\u00e1s informaci\u00f3n:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reputationup.com<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un estudio de ReputationUP ha analizado la reputaci\u00f3n online de los business influencers m\u00e1s importantes del mundo. A trav\u00e9s de un ranking, investigamos, en profundidad, cu\u00e1l es la imagen online de dichos influenciadores, del sector de los negocios. El an\u00e1lisis completo ha sido publicado en la p\u00e1gina Web de ReputationUP. Los par\u00e1metros examinados son los<\/p>\n","protected":false},"author":1,"featured_media":107557,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[151],"tags":[],"class_list":{"0":"post-154571","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-canal-empresas"},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"El Centro de estudios de ReputationUP, una empresa l\u00edder en la gesti\u00f3n de la reputaci\u00f3n online, ha analizado la reputaci\u00f3n online de los business influencers\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Cand\u00e1s 365\"\/>\n\t<meta name=\"google-site-verification\" content=\"UA-32230408-1\" \/>\n\t<meta name=\"msvalidate.01\" content=\"354F3CDFB2DA171B47FBE9ABF1F88D5\" 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